Investing, as with personal finance, is very personal.
"To put this into perspective, you can think of a public business (or stock) just like a person. Let's say someone you know asks you to borrow $2,000 and tells you they will give you that money back “with significant interest” in a years time. However, you know for a fact that they are in deep debt, have no job or a low paying job (low income or no income), can’t make ends meet (no profits), and have no clear plans on how they will get back to profitability- would you lend that person the $2,000? Probably not. Same goes with stocks!"